← All work001 / Case study
2025

Da Vinci Bets

AI prediction dashboardSubscription productAutomated marketing pipeline

The brief

Sports bettors are flooded with picks but starved of reasoning. The market is overrun with confident voices and almost no transparency about why a pick exists or how often the model has been right. Da Vinci Bets had to invert that — show the edge, show the confidence, show the work, and do it in a product that feels like a research terminal rather than a tip sheet.

The build

A daily-updating prediction platform with a confidence-and-edge view on every pick. Game data, injuries, lines, and weather feed a structured AI analysis layer that scores each game on confidence, edge versus market, key factors, and narrative. A members area handles accounts, subscriptions, and per-user history. A separate marketing engine publishes the Pick of the Day to social channels and renders per-game share cards on demand — every public post is sourced from the same live model the paid product uses.

Outcome

Production at davincibets.io. The platform runs daily slates across NBA, NFL, MLB, NHL, college football, and college basketball, with a documented track record exposed on the site itself. The marketing pipeline ships a Pick of the Day every afternoon with a card rendered from the same prediction record the paid product uses — one source of truth, one model, transparent confidence.